The Various Types Of Digital Marketing

You may hear the term, digital marketing, and think it’s an all-encompassing, umbrella term for any marketing related to, well, the digital world. Digital Marketing offers many benefits and can help brands grow exponentially, especially when done correctly. But it’s also important to understand the different types of digital marketing so that you can pick what works best for your company. The great thing about digital marketing is that there are so many accessible and inexpensive ways to utilize it, including search engine optimization, social media marketing, and even influencer and UGC content.

Search engine optimization 

SEO (Search Engine Optimization) is a powerful, easy-to-use strategy to help your website and social media pages gain more visibility and attract the right audience. While it may seem overwhelming at first, optimizing your content is actually simple when you focus on the right keywords and structure. By strategically using SEO, you can increase traffic, improve engagement, and make it easier for your audience to find you online.

Here are three key SEO tips to maximize your impact:

1️⃣ Use Strategic Keywords – Research and include relevant keywords naturally in your website content, blog posts, captions, and even image alt text. This helps search engines understand your content and rank it higher for those terms.

2️⃣ Optimize Your Links – Internal links (linking to other pages on your site) improve navigation and keep visitors engaged, while backlinks (links from other reputable sites to yours) boost credibility and SEO rankings.

3️⃣ Keep Content Fresh & Valuable – Regularly update your website and blog with high-quality, relevant content. Search engines prioritize sites that consistently offer useful, engaging information.

By applying these simple SEO techniques, you’ll increase your chances of ranking higher in search results, making it easier for your ideal audience to find and connect with your brand. 

Social media marketing 

Social media is one of the most powerful and yet often under utilized elements of digital marketing. There are many free platforms that not only help you advertise and reach new followers, but also give you a place to constantly update and interact with potential ideal customers. You can use social media marketing however you want, including only opting to post on certain platforms rather than all of them. Keep in mind the further you reach, the more potential clients and business you can gain. Social media marketing can range from content, creation, and social media campaigns to advertising and paid ads. Social media also gives you unfettered access to your community, allowing you to engage and make yourself known whether through regular posting or even Community events. Again, free platforms that let you reach thousands if not hundreds of thousands of people is definitely a strategy that should be used.

Email campaigns and newsletters 

Emails are the bread and butter of most businesses communication, with texting and social media being the other main source of connection that is convenient and informative. Many people prefer receiving information via email, as you can include more details while also providing them with a place to save and look back on information shared by your brand or business. Emails feel more intimate to some as well, and depending on your demographic, they might prefer this source of communication. Using platforms like Active Campaign or FloDesk to send out email blasts is a great way to expand your digital market footprint, and include a variety of potential and existing clients who love staying in the know.

Newsletters also offer a chance to connect with your audience once or twice a month, letting them know about upcoming events, ways they can participate,  or just recap and general information. Unlike emails, you can also include a variety of topics and subjects in a visually engaging way, using platforms like Canva, which helps educate, and entertain, while still offering useful content.

While these are just some ways you can incorporate digital marketing, it’s worth researching and playing around with different options to decide what suits your company best. Social media platforms offer analytics that can help you determine what’s working and what may need to shift, which can also help in the other areas mentioned here.